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Peters Management Represented on Business Forum in India

Lower Rhine, February 26 – Britta Alfes has travelled to New Delhi on a European mission. The Lackwerke Peters Managing Director took part in the EU India Economic Forum in Delhi. The idea at the summit in the Indian capital was to expand market access and to stabilize the relationship between Europe and South Asia.   As a medium-sized family company, that develops and produces highly specialized coatings for the electronics industry, robust supply chains and reliable framework conditions are of decisive importance to Peters.

Just a few hours earlier, and on the same global political stage, President of the European Commission, Ursula von der Leyen, President of the European Council, António Costa, and Prime Minister of India,  Narendra Modi,  had announced the political agreement on the conclusions of the negotiations for a free trade agreement between the EU and India.

„I am speaking on behalf of many small and medium-sized companies of the European electronics industry. In the discussion about resilient supply chains SMEs play a central role. They are highly innovative and have an international network. At the same time they are particularly dependent on predictable and reliable framework conditions.“, says Britta Alfes during the round-table discussion in the Bharat Mandapam, one of the largest Indian convention centers, whose architecture reflects continuity, openness and dialogue.

The managing director of Peters underlined that from the European point of view resilience has to be established by long-term partnerships, transparent regulations and mutual trust. „Here South Asia is a strategic partner for the European industry,“ says Britta Alfes. For many years, Peters has been working with local partners in several regions of India.

A Milestone for Almost  Two Billion People

According to Britta Alfes the agreement to a free trade agreement between the EU and India is a milestone and an indicator of good economic relations, growth and job security for almost 2 billion people. In the light of the aggressive customs and trade policy of the USA and the increasing strive for power from China, the agreement is considered as a significant geopolitical step.

Looking at the future-oriented and technology driven value chains, Peters sees potential for a long-term cooperation, innovation and sustainable growth.  „In which way can the cooperation between the EU and India be further deepened to create long-term investment and planning security, in particular for technology-oriented SMEs?“ was Britta Alfes‘ final question to the panel of several hundred of representatives from business and politics. „We are proud to have been part of this dialogue and express our gratitude for the opportunity to contribute our perspective.“

#EUIndia #FreeTradeAgreement #SMEs #ElectronicsIndustry #ResilientSupply-Chains #FamilyBusiness

First row: Britta Alfes (4th from left) at the India – EU Business Forum in Delhi. In the center (blue coat): Ursula von der Leyen (President of the European Commission).
Photo ©:  https://audiovisual.ec.europa.eu/en/media/photo/P-068826

Picture of Peters Managing Director Britta Alfes:
Photo © B-14 Photo Lounge · Guido de Nardo

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The Peters Group

Based in Kempen, Germany on the Lower Rhine, the Peters Group is and remains an independent family-owned company and the only full-range supplier of coating materials for electronics worldwide, in the field of printed circuit boards (PCBs) production as well as the protection of assembled PCBs and electronic components (EMS).

Our high-tech products developed and manufactured in Germany are used, amongst others, in e-mobility/the automotive industry, in industrial and plant engineering, aerospace, medical technology, the LED industry as well as for converters in renewable energy generators.

For over 50 years, our research and development team has been working closely with customers to develop innovative solutions. With its own international service and sales companies and around 65 sales partners, Peters is a well-known competent and reliable partner in over 90 countries serving more than 4,000 customers.

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